19 February 2025

Whitehaven evolves brand to reflect transforming business

For decades, Whitehaven has been on a mission to help the world progress. The kind of progress that’s meaningful, valuable and critical – creating a positive and lasting legacy that will continue to benefit communities, customers and economies for generations to come.

Today, we’re one of the country’s leading coal producers and we’re proud of it. Coal is in our DNA and it’s a resource the world needs to grow and thrive. Our work is critical for people, industries and communities both here in Australia and overseas – and as the world and our industry changes, we’re evolving alongside it.

This evolution is now reflected in the launch of the new Whitehaven brand.

Our rebrand reflects the significant change Whitehaven has undergone as a company in the past year – a transformation that speaks to our growth, resilience, and future.

The rebrand has been developed with the support of branding and design agency Houston Group. It sees an evolution in Whitehaven’s name, logo, visual branding and communications.

It’s a new chapter that builds on the deep sense of pride and purpose that guides Whitehaven and our people. As we continue to power critical industries, our commitment to sustainability, quality and delivering value is as strong as ever.

Every job we create, every project we deliver, every economy we empower – it’s all connected and it all starts here at Whitehaven.

We’re excited to be launching a contemporary brand that matches our standing as one of Australia’s leading producers of thermal and metallurgical coal.

To find out more, watch our brand video or read more about our business here: https://whitehavencoal.com.au/our-business/.

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